Customer service excellence is a hall mark of all the best and most successful businesses, but it’s not a “one size fits all” solution.
We all know that our customers are unique individuals, but when we deal with them do we really treat them like that? Do you see customer service as a slick and proven approach that is successful because it treats everyone the same? I would like to introduce you to 4 of our customers:
You may recognise some of these people amongst your customers. They all seek excellent service, but the way that you deliver it to them needs to be subtly different. If people buy from people they like, then it is certainly true that people stop buying from people that they don’t like – or who they perceive as having a different set of priorities to them when it comes to customer service.
If you and your team members could understand your customers’ differences and take account of them when delivering your products or services to them, just think how much more positively your business would be perceived!
The Service Profit Chain
There is no doubt that excellence in service is directly linked to profitability – the most profitable businesses invariably deliver the best customer service. You can improve your customer experience by understanding their needs and expectations better. You can achieve this by introducing DiSC to your customer service team. Let DISC UK show you how.
DiSC is the most trusted behavioural communication and learning instrument in the world. DiSC is based on more than 80 years of research and development and is used across the globe in hundreds of training and coaching applications, with around 70% of FTSE 500 companies either using or having used the system.
For further information about the unique Everything DiSC products, or to arrange to have your own profiles produced, contact us via email firstname.lastname@example.org or telephone on 01209 613 060 today.